New Trend
Emporio Armani
Zadig & Voltaire
Armani Exchange
Outlet Village
JLD
MAVA
Est. 1998  ·  Tbilisi, Georgia
M A V A
A group of seven fashion worlds
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MAVA Group  ·  Est. 1998
/ /
MAVA
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Autumn / Winter 26  ·  Group campaign

One group.
Seven fashion
worlds.

Since 1998 MAVA has brought international fashion houses to Georgia. Enter the group, or step straight into a single brand universe — each with its own voice, its own imagery, one shared membership.

Emporio Armani · Look 04
Armani Exchange·Emporio Armani·New Trend·Zadig & Voltaire·Outlet Village·JLD·
Armani Exchange·Emporio Armani·New Trend·Zadig & Voltaire·Outlet Village·JLD·

The brand universe

Active: MAVA Group — switch worlds below
A|X Shop online
Armani Exchange
Street energy,
Armani code
Men · Women · Denim · Sneakers  →
EMPORIO
ARMANI
Contemporary luxury
Quiet tailoring →
New Trend
The curated
department store
140+ designers
Zadig & Voltaire
Rock luxury Leather · Cashmere · Studs  →
Outlet Village −30 / −70%
Past seasons,
properly priced
Shop reductions →
JLD Informational
Distribution &
brand development
Company profile, partners and contact — no online shop.

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Man / Trousers / Jeans — 248 items
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MAVA Studio

A.I. Dress

Upload a photo, set your sizes and the mood you want. A.I. Dress reads the whole group catalogue and builds complete looks across Armani Exchange, Emporio Armani, New Trend and Zadig & Voltaire — in stock, in your size, in your city.

Prototype experience — styling engine connected in development
01
Your photo
Drop or shoot
02
Your profile
TopM
Trousers32
Shoes43
PaletteNeutral
03
Your looks
Editorial · Issue 03

Inside the studio: how a Parisian house reads Tbilisi

A conversation about leather, tailoring and the shift in how the city dresses. Prototype article — copy to be supplied.

Read the story
MAVA Membership

One card. Every brand in the group.

Balance, loyalty tier, sizes, favourite brands and colours travel with you between A|X, Emporio, New Trend, Zadig & Voltaire and Outlet Village — online and in store.

Member · Gold
Nino K.
Balance
340 ₾
640 ₾ to Platinum · prototype data
Orders
12
Wishlist
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Reserved
1
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Your reserved boots are held for 46 more minutes.

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Store locator · prototype addresses
Armani Exchange
Flagship — [address to be supplied]
Mon–Sun · 10:00–22:00
New Trend
Department store — [address to be supplied]
Mon–Sun · 11:00–21:00
Outlet Village
Outlet — [address to be supplied]
Mon–Sun · 10:00–21:00

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Collections, private sale access and store events. Georgian, English or Russian — your choice.

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Slim jean · 395 ₾
Wool trouser · 820 ₾
Cargo · 460 ₾
Denim jacket · 690 ₾
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Drop a photo of an outfit, a product or an accessory. MAVA matches silhouette, colour and material across the group catalogue.
Man / Trousers / Jeans
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Colour
SizeSize guide
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395 ₾
690 ₾
340 ₾
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